Friday, April 28, 2006

Frugals "mingle" Kippers

When boomers split, a new class is born
Bernard Salt
April 27, 2006
Meet the Mingles. They are the newest and the grooviest social group to hit the headlines since the invention of Generation Y in the middle of 2005.
More powerful than the Frugals, faster-growing than the Kippers (kids in parents' pockets eroding retirement savings), able to leap hippies, punks, dinks and yuppies in a single bound. Look. Up in the sky. It's a nerd. It's a plane. No, it's a flying middle-aged baby boomer who's newly single. A middle-aged single by any other name is a "mingle". Bernard Salt is a partner with KPMG

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