"..tribal allegiances might shift.."

Bernard Salt May 11, 2006
"Marketers have to tune in to the tribe vibe
The coolest way modern marketers describe the Australian nation is by tribe: identify an individual's tribe and then unlock the dark and pagan forces that determine their consumer behaviour. But regardless of which market segment is targeted, most Australian businesses should really be shoring up their options by making friends with all tribes. You never know how tribal allegiances might shift over the medium term."