Vega failed boomer talk. Now boomer music?

Vega looks for answers on why no one's tuning in
Sheena MacLean
February 22, 2006

"In the first ratings survey for the year, Vega failed to improve on its debut in December, posting only a 1.7 per cent audience share in Sydney and 1.1 per cent in Melbourne.
Chief executive Paul Thompson said the detailed month-long study was looking at every aspect of Vega, including what audiences think of the on-air lineup and whether its radical concept of mixing AM-style talk radio with FM music was too daring, or whether it was more a matter of people simply not knowing about the stations.
The study would provide a clear idea of the way to go forward. "We will do whatever the audience tells us," he said."

Earlier:
VegAgony and ecstasy defining 2005
Sunday, December 25, 2005
VegAgony and ecstasy defining 2005
Vega play boomer music not broadcast boomer talk
Thursday, December 08, 2005
Vega should play boomer music not broadcast boomer talk, then maybe this boomer will listen.