Bloody hell - Australia swears by new ad campaign - reuters.co.uk
Thu Feb 23, 2006 7:45 AM GMT
By Paul Tait
Sydney (Reuters) - Australian launched a new A$180 million (76 million pounds) advertising campaign on Thursday which seeks to attract international tourists by swearing at them.
"Where the bloody hell are you?" asks the new campaign launched by Australian Tourism Minister Fran Bailey.
The new campaign, which can be seen on Tourism Australia's Web site (www.wherethebloodyhellareyou.com), features a series of Australian backdrops.
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